UEA Results Day AR

Social AR Filter

Results Day!

Building on the success of the previous AR filter we made for their social channels UEA wanted to celebrate college and 6th form results day in 2022. They had only recently started a TikTok account and the main objective of the project was to grow this channel to increase their brand awareness on the platform. They asked us to develop a fun social AR filter for TikTok, which would give new students attending UEA come September an enjoyable way to celebrate their results by engaging with the UEA brand.

The concept we came up with was simple but visually fun,by augmenting a cool pair of 3D sunglasses onto the user and incorporating UEA's brand colours and key buildings from the campus into the frame.

I was responsible for the creation of the 3D assets and the development of the filter. With the target platform of TikTok I used Effects House for the build, with it being a relative new software at the time and given a tight deadline to get the filter published, I needed to get to grips with the software quickly, in order to deliver the finished filter in time for the fast approaching results day. Having no built-in support for creating particle systems like SparkAR for example, I used Maya to build the falling star particle effect and baked the animations keyframes down into the mesh in order to import into Effects House and work correctly.

The Results, UEA's TikTok account tripled in followers and the filter ended up reaching a much broader audience, resulting in over 110k videos being made by users using the filter.