Roarr! Dinosuar Adventure

Roarr! WebAR

ROARR!

ROARR! Dinosaur Adventure is the UK’s largest dinosaur-themed adventure Park. For 2022, they were launching a new interactive attraction: Valley of the Dinosaurs, complete with new animatronic dinosaurs and a themed narrative following in the footsteps of the Park’s explorer Cornelius Weston Smythe. But with plenty of static dinosaur models remaining, ROARR! wanted a way to make their current dinosaurs as exciting and interactive as the new models. So they came to us for an AR trail that could bring the static dinosaurs roaring to digital life.

The goal was more than simply engagement – the AR experience needed to tie in with the character of Cornelius and follow a narrative that keeps users both entertained and learning in a fun and memorable way. On top of that, ROARR! were keen for a shareable experience to help raise awareness of their brand and get more intrepid explorers entering the Valley of the Dinosaurs. So we planned a gamified AR experience that led visitors through the park.

In this project my role was producing 3D models and developer, working in a team to produce the 3D assets, my part in the production line was to optimise the high poly models of the dinosaurs, reducing them to the constraints of webAR considering performance yet retaining as much detail as possible as not to hinder the visual look of each dino model. I was also responsible for texturing the dinosaur models which include 12 colour variations for the Parasaurolophus in the Design-O-Sauraus experience, where the user could pick colour and pattern options to customise the dinosaurs that hatched in front of them.

I was also responsible for the development of the 6 webAR experiences, using Zapworks Studio and leveraging my Javascript knowledge to code the core mechanics for fun and engaging gameplay, laying out and building the functionality of the UI and menu system. It was a really enjoyable project I had the pleasure of working on and allowed me to learn a lot in terms of both coding and 3D art which I can apply to future projects.